What is keyword optimization ?

Keyword optimization SEO

Content marketers spend a lot of time coming up with the right keyword for an article, and we’re almost always disappointed because the keyword doesn’t perform to our expectations.

So what if you could outline a strategy to revive poorly performing webpage, improve the performance of good pages, and find hidden keywords in your own content?

Knowing how to optimize content for search engines is essential, but often easier said than done. After all, mastering the art and science of search engine optimization (SEO) is no small feat.

Frequent updates to Google’s search ranking algorithm notably Panda and Penguin only complicate matters. Although such updates go a long way toward enhancing the quality of search results by, for example, discounting the high volumes of low-quality content produced by content farms, they also mean that the best ways to optimize content are constantly evolving.

Why should you use keywords? 

Keywords are the foundation of your content, and they help visitors and potential customers understand the purpose of your web page. Using long-tail keywords (multi-word search terms like "Cheap Italian Restaurants") create better SEO for your website because it is specific to your business and website content. This will lead to low search volume and competition, making it easier to convert potential customers into leads.

Think about it: how often do you scroll past the first page of Google? Exactly. Do your research to discover which words are the most popular with your target audience. 

Tips:

• Use Google’s AdWords Keyword Tool: It seems like cheating to use a search engine to figure out which keyword phrases work best for your audience, but it works. Enter your most common keywords and figure out which ones are the most successful.

• Know your competition: Don't put in the work to "win" a keyword that your competition dominates. Instead, tailor your content and keyword phrases to your specialties because that’s when your website will thrive at the top of first page search engine results.

• Work with phrase match, not exact match: As you’ll read later on, using your keyword phrases over and over again can actually harm your SEO. Google will send its “spiders” (a Googlebot that crawls through the Internet to fetch billions of websites for the Google Index) to mark your website as spam. Instead, use multiple, relevant and valuable words that will cause more targeted traffic to your website.

Where do you put keywords and when? 

Begin with the top three spots that will generate the most search engine optimization and targeted traffic. First, place your keywords in the title. After all, it is the first line a search engine recognizes. Next, add your keywords to the first and last paragraphs. If the phrase appears more than once, the search engine will prioritize it as an organic result. Lastly, personalize your permalink or URL to contain your chosen keywords.

Tip: 

• Open your blog comments. Don’t think about the negativity because no matter the content, if it has your keyword, search engines like Google, Bing and Yahoo will recognize it, which will help optimize your page.

Who can use keywords? 

Everyone can (and does) use keywords. Think about the last time you searched an unfamiliar topic. You typed in a certain phrase or word that you thought would give you answers. When you got to the desired content, you may not have noticed exactly where the keywords were, but the search engine recognized it, and you found what you were looking for.

When choosing keywords for your own company, put yourself at your potential customers’ keyboards. What do they want to know? What will they search to find it? This will help you chose an A+ keyword or phrase and avoid jargon, acronyms and abbreviations along the way.

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How to make Social Media to Boost SEO

Social Media to Boost SEO

If you want a strong social media strategy, you simply can't ignore SEO. 

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social media can help with the search rankings.

1. Sharing Can Lead to Links and Higher Rankings

Social sharing directly increases the visibility of a page. That increased visibility means it may get noticed by a creator of content, such as a blogger, journalist, or author. That creator may mention it in a subsequent piece of content. If they linked to it, that page is then more likely to rank.

For sharing to affect rankings, a lot of things have to go right…

2. The Correlation Between Social Media and “User Interaction Signals”

Imagine this: a visitor searches for a phrase. They now see a search results page with 10 blue links. They click one and land at a page that doesn’t seem to help them. They hit the back button. That’s a bounce (a one-page visit).

Then they click another link on the search results page and find a more helpful page. They stay for a few minutes. Maybe they click around…

Google was watching. Remember, they own the search engine, but they also probably own the browser  and Analytics on both sites  They know that the searcher stayed on one page much longer than the other.

3. How Google+ Activity Directly Affects Rankings

There are two ways in which rankings are directly affected by Google+ activity. They both rely on the searcher being logged into their Google+ account.

• Google+ posts rank in Google

Actual Google+ posts rank almost instantly for phrases included in the post, for anyone who has added you to a circle. This is why smart G+ users write posts with “titles” which are usually bolded headlines at the top of the post. Text is bolded in Google by putting asterisks before and after the text.

• +1’d content ranks higher in personalized search results

Google search results are personalized for people who are logged in to Google+, provided they have connected with people who have interacted with content. Rankings are directly affected. Here’s how it works:

If Jill puts Jack in a circle, and Jack +1’s a page about buckets. That page will rank higher when Jill searches for “buckets.” She will also see that Jack likes this page, right there in the search results.

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Optimize Your Blog Posts For SEO

Ways To Optimize Your Blog Posts

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?

Here are easy search engine optimization (SEO) tips.

Do your research. 

Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

Utilize keywords throughout your post.

Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

• Title
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text (text you hyperlink to other related pages on your site)
• Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

Optimize your images. 

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Reference others with links.

When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

Give readers the opportunity to subscribe to your blog.

Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

Use social media to broaden the reach of your blog posts.

As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

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5 Things You Need to Know About Blog Posts

SEO tips for Blog Posts

SEO Blog Tips

1. Keyword in your page title.

Your page title should contain your keyword, but that doesn't mean it has to be exact (though it can be).

2. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post). This organization is helpful not only for people in skimming blog-post articles, it's helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

3. Put the keyword in the name and alt-tag of your image.

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post's topic. There are two ways to do this:

• The image name
• The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called "2831274.jpg," you can re-name it something like "small dog toys 1.jpg.".The "alt tag" is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can't load for some reason. 

4. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we're talking about what comes after the ".com" in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

• www.ExampleDogToyWebsite.com/9124824834-1
• www.ExampleDogToyWebsite.com/small-dog-toys

You're right if you guessed the second one. While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

5. Insert internal links.

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

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What is SEO ?

What is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

To understand what SEO really means, let's break that sentence down and look at the parts:

Quality of traffic. 

You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of traffic. 

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. 

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

The 10 Important SEO Tips

1. Remove anything that slows down your site.
2. Link to other websites with relevant content.
3. Write for humans first, search engines second.
4. Encourage other trustworthy sites to link to you.
5. Have web analytics in place at the start.
6. Write unique and relevant meta descriptions for every page.
7. Use readable and meaningful URLs only.
8. Build momentum with social media.
9. Use the right keywords in your images.
10. Create & publish unique content consistently to improve your rankings.

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What is Digital Marketing

Why Digital Marketing Is Important

Digital marketers monitor things like what's being viewed, however usually and for the way long, sales conversions, what content works and doesn’t work, etc. whereas the net is, perhaps, the channel most closely related to digital selling, others embrace wireless text electronic communication, mobile instant electronic communication, mobile apps, podcasts, electronic billboards, digital tv and radio channels, etc.

Why Digital Marketing is vital

Digital media is therefore pervasive that buyers have access to info any time and anywhere they require it. Gone square measure the times once the messages individuals got concerning your merchandise or services came from you and consisted of solely what you needed them to understand. Digital media is AN ever-growing supply of recreation, news, searching and social interaction, and shoppers square measure currently exposed not simply to what your company says concerning your whole, however what the media, friends, relatives, peers, etc., square measure spoken language furthermore. and that they square measure additional doubtless to believe them than you. individuals wish brands they will trust, corporations that apprehend them, communications that square measure personalized and relevant, and offers tailored to their desires and preferences.

At a high level, digital selling refers to advertising delivered through digital channels like search engines, websites, social media, email, and mobile apps. whereas this term covers a good vary of selling activities, all of that aren't universally prearranged, we’ll concentrate on the foremost common varieties below.

Assets

• Your website
• Blog posts
• E books and whitepapers
• Infographics
• Interactive tools
• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
• Earned online coverage (PR, social media, and reviews)
• Online brochures and lookbooks
• Branding assets (logos, fonts, etc.)

Tactics

• Search Engine Optimization (SEO)
• Content Marketing
• Inbound Marketing
• Social Media Marketing
• Pay-Per-Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR

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